Photo sharing application, Pressgram, launches - CBS46 News

Photo sharing application, Pressgram, developed by Georgia Tech grad launches

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ATLANTA (CBS ATLANTA) -

A Georgia Tech grad developed a new iPhone application that he says will rival Instagram and is better for bloggers. It's called Pressgram and it officially launched today, Sept. 5. John Saddington said he developed it so people can keep ownership of their pictures.

It's nearly impossible to escape social sharing. People no longer use their phone to just talk and text. It's about snapping a photo to upload, letting friends know what you're doing, announcing the birth of a baby or an engagement.

The software engineer hopes to revolutionize the way people share pictures.

"It started with what we call scratching your own itch. I was unable to do this with any other application that was available, and like many developers, I decided I'm going to see if I can build this myself," Saddington said.

Saddington set out to create Pressgram, a picture publishing platform where you keep ownership of your creative content. It's something lacking with other popular social media sites.

"There's something very important about publishing your work, sharing it and then owning it. You can publish and share on Facebook and Instagram, but you don't entirely own it," Saddington said.

Pressgram mimics Instagram in functionality but differs in philosophy. Their mission: to publish pictures worth 1,000 words.

"You would tap the button, capture a photo, add a filter, whatever one you would like and edit it a bit. Then we just hit publish and that's it," Saddington said.

The Pressgram picture is published to a Word Press blog. From there you can tweet it or share via other social media sites.

"What's nice is the place of origin is your property. You get to own it and you get to decide what you want to do with it," Saddington said.

The 30-year-old spent nine months in straight development on top of a full-time job. He works out of a 3,000-square-foot space in downtown Atlanta alongside partners in his other startup 8Bit.

It required time away from his family and it worked because of community. To obtain the necessary capital to build the application, Saddington opted for a crowd-funding campaign on Kickstarter.

"I launched it and it worked. Thirty days later I have $56,000 more, which was fantastic," Saddington said. 

That kicked development into high gear. And the contributions made Saddington realize other people were also searching for a different photo sharing site.

"There's something incredibly satisfying about that. Being able to see someone use the software that you spent at this point, thousands of hours using, and just to know you're creating value for them is really the reason why I continue to do what I do," Saddington said.   

Click here to download Pressgram for free.

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