Digital technology, social media changing fashion - CBS46 News

Digital technology, social media changing fashion

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Imagine walking into a beauty store and having a computer color match your skin for the right foundation.

Yep, it's possible.

Sephora has launched a new device called Color IQ that matches you to more than 1,500 foundation options.

Lifestyle expert Rebekah George demonstrated the Color IQ during an interview with CBS

George says you walk into any Sephora store and sit down to try it out for free.

The device will even email your results so you don't have to save the foundation box or struggle to remember your exact shade.

In the past few years, technology has been is creeping into our lives in areas we may not have once expected.

Women are using social media sites like Pinterest to plan their next stunning look. They are also sharing photos on Instagram hoping a their new trend will catch on.

Even retailers are launching their season collections on social media instead of printing thousands of catalogs.

Using social media is even giving customers a chance to give instant feedback to a retailer.

If you like to follow trends online, below is a list of the top beauty apps:

  • Zappos
  • TrendTracker
  • Pose
  • Stylebook
  • Pinterest
  • Chicfeed
  • Beautylish:
  • Good Guide App
  • Daily Glow
  • Sephora To Go

You may also want to follow your favorite stores on Twitter and like them on Facebook to find out about discounts, coupons and deals.

How has social media or technology changed your personal style or purchasing habits? Share with us on Twitter or Facebook.

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