Employees of Quality Posting said their boss Keith Fenton fell to his death while working on repairs to a billboard near the 700 block of Pollard Avenue.
A crew of four men were working on the billboard when Fenton fell around 4 p.m. Friday afternoon. Demetrice Sewell said he had just finished a welding job on the billboard when he watched Fenton fall from the top part of the billboard, from the catwalk.
"He actually moved a piece of metal where it wouldn't be a trip hazard for me and another guy," Sewell said. "He pulled on it, and threw it over his shoulder and when he turned to walk over, he tripped and fell down in the center of the billboard."
Sewell said Fenton has worked on billboards since 1994. A family member told CBS Atlanta's Mike Paluska that Fenton spent a majority of his time, "up in the air" working on billboards across the metro area.
On Friday, Sewell said his boss arrived around 10 a.m. to start repairing the billboard. Sewell said depending on how busy they are, they could work on three to four billboards a week.
Sewell said his boss was a stand-up guy, one of the best people anyone could work for.
"There should be a new word for him," Sewell said. "He was that kind of guy."
Atlanta police said it appears the fall was entirely accidental.
Sewell said Fenton leaves behind a daughter, and recently celebrated a wedding anniversary.
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