With new stadium, season ticket holders brace for new fees - CBS46 News

With new stadium, Falcons season ticket holders brace for seat license fees

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With the new Falcons stadium now expected to soar to $1.2 billion in total costs, Atlanta Falcons fans should expect to pay extra for the right to buy season tickets. Several NFL teams have already adopted PSLs, or Personal Seat Licenses, as a way to finance their stadiums. The Falcons appear to be heading down the same path.

"I'm happy that we're getting another stadium, I'm very happy about that, but the extra cost they're charging … I don't agree with that," said Falcons season ticket holder Curtis Williams. "I wish we could just pay our regular price and that's it. But that's going to change."

Other NFL franchises charge $1,000 or more for the right to own a season ticket in the upper level of the stadium. In the club level of Reliant Stadium in Houston, for example, a fan can expect to pay $2,000 in a one-time seat licensing fee, plus at least $2,500 per season for the seat itself.

"It doesn't sit very well with me, paying the fee," said Williams. "Because I'm paying for my tickets, then turn around and have to pay another fee just to have the seat."

A Falcons spokesman indicated they are in the midst of developing a PSL program for the new stadium, but didn't have details as to what fans can expect.

"We do not have a PSL program complete at this point and probably won't for several months," said Reggie Roberts of the Atlanta Falcons. "Our PSL and ticket pricing will be fair and inclusive, and we anticipate that total PSL sales will be below that of recent new stadiums."

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