For the past four years, the first Saturday after Thanksgiving has been dubbed Small Business Saturday. On Nov. 30, the fourth annual Small Business Saturday will kick off nationwide.
The event, sponsored by American Express, is to give smaller businesses a chance to cash in and steal some revenue during the kickoff of the holiday shopping season. It falls in the middle of Black Friday and Cyber Monday, and that is no coincidence.
According to statistics from a Small Business Saturday spokesperson, 2012 totals were $5.5 billion in sales for companies participating in Small Business Saturday.
"Anything extra, and anything that has an extra day, or holiday is going to help us out," said Honey Ward, the owner of the Pink Zebra Boutique.
Ward said she spent six years working out of a flea market and is grateful her hard work finally landed her in a storefront in Little Five Points.
"I just want us to stand apart as being an affordable place and unique," Ward said. "Something that you won't find in chain stores."
"You put so much of yourself into that jewelry when you are making it," said Courtney Shaver, owner of Cherri Pink Boutique.
She said her handmade jewelry has a unique character major companies can't mimic.
"That time and effort to make the jewelry is definitely different," Shaver said. "And, I believe the quality is a lot better when it is handmade. A lot of love goes into it," Shaver said.
And for jewelry designer Deanna Darcel, Small Business Saturday is just another opportunity to promote your product on a larger scale.
"Being a small business you have to try and offer a lot of different things the big companies don't have," Darcel said. "So, it is harder. But, it is well worth it at the end of the day."
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