A bell on the door of Cacao Atlanta Chocolate Company chimes every time a customer walks in.
Thursday that chime was a constant reminder about the holiday business co-owner Kristen Hard will miss.
The sweet aroma of Cacao's chocolate and the sound of Christmas music was replaced Thursday by silence and that smoky smell left by a fire.
"I mean you would be smelling chocolate. The lights would be on the Christmas tree, it would be lit, and it would be like Christmas time, Christmas music and chocolate," said Hard.
Wednesday night, a fire raced through Peachtree Bicycle and destroyed everything.
Hard's chocolate company, she started 10 years ago with only $500, is two doors down. It sustained smoke and water damage.
"This is our baby. We'll recover for sure but this is a moment for us where our store didn't burn down, but everything is a total loss. It's a food product," said Hard. "The damage is strange. It's not that we burned down like Peachtree Bike, they are gone."
Hard said the damage all but melted her company's Christmas revenue.
"It's just tough that the time of year is tough. I mean, we have three weeks to make the money we need to make," said Hard. "It's 25 percent of our revenue that comes in these next three weeks. If we don't have a place to sell it in this store then we don't make that revenue."
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