As thousands of people travel to Atlanta for the Southeastern Conference Championship, the city is set to cash in on an estimated $27 million in revenue.
A bulk of that sum comes from the hotel-motel tax. Rooms at the Hyatt Regency in downtown Atlanta are booked solid.
"Having Missouri, we believe created a new buzz 'cause they are new to the conference," said Peter McMahon, general manager for the Hyatt Regency.
"Also, not knowing who the two teams were until last weekend created a little extra drama," McMahon said.
The on-field drama will play out Saturday at 4 p.m. at the Georgia Dome as No. 3 Auburn takes on No. 5 Missouri. Both teams are 11-1 and fans on both sides are buying up memorabilia. This is the first time Missouri has played in an SEC Championship since it joined the conference two years ago.
"I am going to get something for the kids," Auburn fan Charlie Jones said of the merchandise.
"It is something they can keep and have for the rest of their lives and know that Auburn was in the SEC Championship game this year, and look back on it on the future when they get older."
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Tuesday, April 20 2010 11:21 PM EDT2010-04-21 03:21:00 GMT
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