Brutal Arctic blast bruises businesses - CBS46 News

Brutal Arctic blast bruises businesses

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The arctic blast is driving down more than just temperatures.

The deep freeze is bad for business. Brutal cold is keeping consumers home.

Lots of would-be customers decided they would rather stay home in warmth than venture out to the stores.

Fellini's Pizza in Buckhead, normally bustling with customers, was relatively quiet.

"It's a little slow but just for this week," said manager, Ramon Martinez.

Café Sunflower in Sandy Springs on Monday night had to bring in space heaters to keep the handful of customers they did have warm.

"It was freezing. Nobody wanted to come out," said Cynthia Black, a manager.

Black said the brutal blast bruised business, but did not put a total chill on sales.

"Yesterday, I got more ‘to-goes' than people actually dining," Black said.

 Ace Hardware store at once got the best and the worst of the arctic blast.

The good news is the unforgiving cold drove customers to buy "heaters, ice melt, weather stripping," said Becky Eskew, who works at the store.

The bad news is frigid temperatures freeze water, which breaks pipes, and in the case of Ace Hardware, sent a jet of water shooting down from the ceiling into the middle of the store.

Despite nature's toughest punch, however, Eskew said sales were still brisk.

"It's not going to hurt. People are still coming in," Eskew said.

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