Winning the music industry's highest honor, the Grammy, adds value to an artist
ATLANTA (CBS46) -
Georgia will be well represented at the Grammy Awards on Sunday, Jan. 26 airing on CBS Atlanta. More than a dozen artists, producers and writers are nominated. And there are countless past winners from the Peach State, beginning with Gladys Knight and James Brown.
So what is the value of a Grammy? CBS Atlanta spoke to the winners to find out.
Whether it's country, gospel, pop or hip hop, Georgia breeds it all, and at the Grammy level.
"Georgia as a state consistently has some of the highest numbers of nominees and all it does is reinforce what we already know, we do many things well here," Brandon Bush of Sugarland said.
When your name is called...
"To get the highest honor from that, is just you know, our jaws were dropped," Coy Bowles of Zac Brown Band said.
Bowles believes taking home a Grammy translates into something you can't quite quantify.
"From an industry perspective there's a spike in sales afterwards, basically because you just have exposure, people, wow, this band won a Grammy. I'll check them out," Bowles said.
"Whether it's the artist, producer or writer, their stock in this industry just likes goes through the roof," Michele Caplinger with The Recording Academy Atlanta Chapter said.
The Grammys have launched careers of unknowns, like that of Norah Jones, who became an overnight sensation after being recognized by her peers in 2003, taking home 5 Grammys.
"The ratings alone at the Grammys show drive the industry. The bump, the Grammy bump means huge, huge sales every year," Brandon Bush said.
"You play the show and you sell more records. Don't ever underestimate the Grammys, ever," Kristian Bush of Sugarland said.
And Grammy wins for Georgia artists means good press for the state.
"It helps with the finances, it brings economic development. People will follow that music," Rep. Ben Harbin said.
Harbin estimates the music industry pumps about $3.2 billion into Georgia's economy each year, and that's without any incentives.
"It definitely demonstrates this is a hot bed for music. It has been and it continues to be, and probably will be for years and years to come," Lecrae said.
This legislative session, legislators are looking at funding marketing and advertising to promote Georgia artists.
And there are several nominees from the Peach State to root for this year: Jason Aldean, CeeLo, Little Big Town, Lecrae and T.I. to name a few.
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