Firearms company apologizes for gun-toting 'David' ad - CBS46 News

Firearms company apologizes for gun-toting 'David' ad

Posted: Updated:
Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter) Armalite's CEO expressed regret for an ad featuring Michelangelo's "David" holding the company's AR-50A1 rifle. (Source: Twitter)
  • InternationalMore>>

  • Gaza cease-fire efforts collapse in heavy fighting

    Gaza cease-fire efforts collapse in heavy fighting

    Tuesday, August 19 2014 8:07 PM EDT2014-08-20 00:07:30 GMT
    Palestinian and Israeli negotiators in Cairo are trying to hammer out a roadmap for the Gaza Strip after Egypt announced a 24-hour extension of the cease-fire to allow more time for the talks.More >
    Egyptian attempts to broker an end to a monthlong war between Israel and Hamas collapsed in heavy fighting Tuesday, with Palestinian militants firing dozens of rockets and Israel responding with airstrikes across the Gaza...More >
  • Liberia president declares Ebola curfew

    Liberia president declares Ebola curfew

    Tuesday, August 19 2014 8:05 PM EDT2014-08-20 00:05:57 GMT
    The U.N. health agency says the Ebola outbreak in West Africa has now killed more than 1,200 people.More >
    Liberia's president declared a curfew and ordered security forces to quarantine a slum home to at least 50,000 people late Tuesday as the West African country battled to stop the spread of Ebola in the capital.More >
  • Tens of thousands march on Pakistani parliament

    Tens of thousands march on Pakistani parliament

    Tuesday, August 19 2014 6:34 PM EDT2014-08-19 22:34:32 GMT
    Tensions rose in the Pakistani capital on Tuesday as an opposition rally prepared to march toward the Parliament and government headquarters in Islamabad later in the day and authorities beefed up security measures...More >
    Tens of thousands of protesters armed with wire cutters and backed by cranes broke through barriers protecting Pakistan's parliament and other government buildings Tuesday night, demanding the country's prime...More >

(RNN) – Illinois-based arms company Armalite apologized Monday after its appropriation of world-famous art ignited the ire of Italians.

A tweet in May 2013 showed Michelangelo's David wielding an AR-50A1 rifle as part of the company's A Work of Art ad campaign.

It has sparked international outrage 10 months after it was tweeted, with Italy's culture minister, Dario Franceschini, taking issue with the usage via Twitter.

Franceschini threatened to take action against the company, according to the Guardian, and Italians made their feelings known on the company's Facebook page.

Cristina Acidini, the superintendent of the State Museums of Florence, claimed the image of David is copyrighted to Italy, according to CNN.

In a statement posted on Ammoland, the company expressed regret for any offense the ad caused and said the company ownership has changed since the advertisement was posted.

Mark Johnson, the company's chief executive officer, said on Ammoland he considered the ad "in poor taste."

Michelangelo completed the marble masterpiece David in 1504, and it is considered one of his most famous works. It depicts the future hero and future king at a pivotal moment, clutching the stone and with a sling over his shoulder as he contemplates his upcoming battle against the larger Goliath.

The original can be seen in the Galleria dell'Accademia in Florence, according to the Michelangelo Gallery online, and copies abound throughout the world.

For a closer look at the work of art, visit Stanford University's Digital Michelangelo Project, which, unlike the ad, includes the statue's full-frontal nudity.

Copyright 2014 Raycom News Network. All rights reserved.

Powered by WorldNow
CBS Atlanta
Powered by WorldNow
All content © 2000-2014 WorldNow and WGCL-TV. All Rights Reserved. For more information on this site, please read our Privacy Policy and Terms of Service.