MARTA allows alcohol ads as part of pilot program - CBS46 News

MARTA allows alcohol ads as part of pilot program

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ATLANTA (CBS46) -

The next time customers ride MARTA, they may notice something new… alcohol ads.

Atlanta's public transportation system is putting the ads in its rail stations and in some buses and trains as part of a pilot program. The cash-strapped agency hopes to increase revenue.

MARTA released the following written statement:

"As part of MARTA's ongoing efforts to transform the transit system for the future and identify new sources of revenue, we're conducting a pilot until the end of this year that allows the installation of alcohol advertising in our rail stations and on a limited number of buses and trains. Based on feedback we receive from our customers, advertisers, and the general public, the MARTA Board of Directors will decide if this type of advertising is appropriate and whether the program will be continued."

A MARTA spokesman told CBS46 in just three months, the ads have already raised $58,000 for MARTA.

Many riders, however, said they didn't think it was the smartest way to increase revenue.

"We have children who ride the trains. I just don't think it's the best idea," said John Kontoghiorghes, a train rider.

"They (children) get enough influence elsewhere. Let them have a peaceful environment," added Ruthie Cotton, also a train passenger.

The MARTA Board of Directors is expected to make a final decision by the end of 2014.

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