After game, Hyundai airs ad filmed during game - CBS46 News

After game, Hyundai airs ad filmed during game

Posted:
(AP Photo) (AP Photo)

NEW YORK (AP) -- In perhaps the last notable advertising moment of the night, Hyundai aired an ad right after the game that was recorded while the Super Bowl was underway.

The 90-second spot shows U.S. troops at a military base in Poland watching the game. A few service members are called into a room, where they are connected virtually to their family members - who are at the game.

(WATCH: Hyundai Super Bowl Commercial 2017, Credit: YouTube)

Typically, ads that air before or after the game don't get much attention. But the unusual approach of Hyundai's ad helped the spot get attention before the game. It may also have been helped by the New England Patriots' comeback to beat the Atlanta Falcons, 34-28, in the first Super Bowl overtime.