MARTA works to keep it's new customers - CBS46 News

MARTA works to keep it's new customers

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Source: WGCL Source: WGCL

When you ask people what they would like to see most changed with MARTA there is a common theme.

"Definitely should expand. We need it in more areas," rider Cameron Newell said.

"I wish that there was more participation from surrounding counties," says rider Jonathan Fischer.

Expanding MARTA is on the minds of many after the I-85 collapse and all the new faces who were forced to ride it.

"We suddenly overnight became the solution," MARTA Senior Director of Marketing Jennifer Jinadu-Wright said.

She said they are hoping to capitalize on their new found fame.

"We would love to be everywhere so we would definitely welcome those conversations," Jinadu-Wright said.

While those conversations are happening, MARTA is working now to try and keep new customers by offering discounted rides.

"So that's 30 days of unlimited rides for $71, which is almost like getting a week free based on the previous price," Jinadu-Wright said.

There are discounted weekend passes also. 

Riders tell CBS46 what they think would keep people coming back.

"They need to get wifi on MARTA," one rider said.

"They need to get quicker fixing those mechanical problems that cause delays," another rider said.

"We are always looking at ways to make that experience better to make our product more attractive that we keep on getting new riders and we keep retaining the existing riders," Jinadu-Wright said.

MARTA officials are still evaluating data since I-85 reopened and don't know how much it went down just yet.

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