Atlanta Braves and American Cancer Society announce partnership - CBS46 News

Atlanta Braves and American Cancer Society announce partnership

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(Source: MGN) (Source: MGN)

The Atlanta Braves and the American Cancer Society announced on June 7 their partnership. 

This is in efforts to save lives in Braves Country through a "Cover Your Bases" campaign aimed at prevention awareness.

“We are honored to partner with an organization that does such incredible work and thrilled to launch the Cover Your Bases campaign in conjunction with the American Cancer Society,” said Atlanta Braves Vice President of Marketing Adam Zimmerman. “The campaign will be a great start to raise awareness for cancer prevention in Braves Country, and we will continue to identify opportunities to support this mission in hopes of ultimately saving many lives.”

There are three pillars of the Cover Your Bases foundation that are focused on cancer prevention:

  • Healthy Eating
  • Active Living
  • Sun Safety 
  • Screenings

Funds will be raised by the Atlanta Braves foundation and the American Cancer Society to save lives from cancer. 

 "With the help of partners like the Atlanta Braves, we’re able to reach more people and strengthen our cancer prevention efforts,” said Sharon Byers, chief development and marketing officer, American Cancer Society. “The Cover Your Bases campaign is an opportunity for us to educate baseball fans on how to reduce their risk of many types of cancer by making healthy choices, and being sun smart.”  

Fundraising efforts will be focused on Braves Country to create impact in a variety of ways during the partnership, to affect the greatest number of people.

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