Atlanta Hawks, State Farm sign 20 year deal for naming rights of arena

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The Atlanta Hawks and State Farm announced on Wednesday a 20-year deal that will see Phillips Arena renamed to State Farm Arena.

The deal comes during an almost $200 million renovation of the arena. According to a press release from State Farm, the arena renovation is the second largest in NBA history and will culminate with the Hawks' 50th year in Atlanta.

The newly renovated arena will feature the third-largest center-hung scoreboard in the NBA and the most "immersive video experience, new sightlines with 360-degree concourses and new seating and first-of-its-kind in-venue entertainment options with Topgolf Swing Suites, the company’s first permanent amenity in a major sports arena, Killer Mike’s SWAG Shop (a four-chair barbershop overlooking the court) and the signature Hawks Bar, the NBA’s first courtside bar. State Farm Arena will also be the first NBA venue to offer fan-friendly food pricing with 12 popular food and beverage items priced at $5 or less."

Fans will get their first opportunity to enter the new State Farm Arena on Saturday, Oct. 20th with the “Welcome to the Neighborhood” Open House Party, a free, public event inviting fans to experience the new venue.

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