State Farm Arena in Atlanta will host a three-night Music Fest leading up to the Super Bowl.
Big names will be doing concerts, including Bruno Mars, Aerosmith and Ludacris.
This is the first time they'll ever have the Bud Light Super Bowl Music Fest.
Caesar Ramirez loves music so much that he got a job at Criminal Records to be around it as much as possible.
"50's music was my first love of music," says Ramirez. "People that don't like music, I question them."
There's no question about him liking the idea of big-name acts coming to Atlanta to perform leading up to the big game.
"I think it's great," says Ramirez. "Anything that brings more music to the people, and attention to the recordings that are out there, and turns people onto stuff, is great."
The official Super Bowl hospitality partner -- On Location Experiences -- and Bud Light are bringing the three-night festival to State Farm Arena.
The goal was to bring top-level music acts to the city for visitors and locals. That's why Atlanta's own Ludacris is set to take the stage, in addition to other artists.
People are glad to see this happening, and with an Atlanta connection.
"It brings a lot of attention here," says customer Dan Wadsworth.
At Criminal Records, they are also hoping the big shows will mean a big hit for them with sales.
"Anytime there is a show in town, we see a big spill over of people," says Ramirez. "I sold a record to a guy who traveled from Michigan to see a show at The Fox."
The concerts will be Thursday, Friday and Saturday before the Super Bowl on Sunday, Feb. 3. Tickets go on sale starting Friday, Nov. 9 at noon.
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