Philips Arena has become the first NBA venue to offer "Fan-Friendly" concessions pricing as part of their arena transformation when they complete renovations in October.
The fan-friendly pricing will be featured during each of the nearly-200 Atlanta Hawks games, concerts, and shows hosted at Philips Arena, with reach of almost two million fans annually.
“At the core of the transformation of Philips Arena has always been creating a state-of-the-art venue that allows us to listen to and serve our fans with an amazing experience tailored to their lifestyle and means. The undeniable success of Fan First pricing at Mercedes-Benz Stadium and the incredible experience of The Masters set terrific precedents and built demand from our fans to add value menu pricing that complements the wide assortment of premium food options introduced by our Executive Chef Joe Schafer. We are thrilled to respond to our fans in this way and will continue listening to the fans to enhance their experience,” Atlanta Hawks Basketball Club and Philips Arena CEO Steve Koonin said.
Fans will be able to enjoy a $5 beer as well as indulge in the arena's most popular food and beverage items with a price reduction of 50%.
In addition to the new fan-friendly menu, Philips Arena will also roll out new concessions menu items ranging from exclusive creations from Executive Chef Joe Schafer and local partners to fan favorites.
For more information about the arena transformation or to book an appointment at the sales preview center, visit www.philipsarena.com/ffp.
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