Incogmeato

LOUISVILLE, Ky. (CBS46/CNN) -- Pizza Hut is the latest restaurant chain to jump on the plant-based meat craze.

Starting on Wednesday, the pizza chain will serve a new vegetable pizza topped with Incogmeato's meatless Italian sausage at one location in Phoenix, Arizona. The test will last for a limited time. Pizza Hut will sell the pie in a new, round pizza box, which it is also testing at the Phoenix location.

Taken together, the Garden Specialty Pizza and the new packaging may attract customers who are concerned about the environment. Plant-based proteins use far less water and are responsible for fewer emissions than their animal protein counterparts. And the round pizza boxes use less packaging than traditional square boxes.

It took two years to develop the box, said Nicolas Burquier, chief customer and operations officer for Pizza Hut. He called the container "the most innovative packaging we've rolled out to date."

While Pizza Hut may be leading the pack when it comes to pizza boxes, it's following a more established pattern by testing out a product that features plant-based protein.

Dunkin' recently announced that it is rolling out its Beyond Meat breakfast sandwich nationally in November, two months ahead of schedule, because its New York City test of the product exceeded expectations. And Burger King announced that it would make its Impossible Whopper available nationally after just one month of testing.

Kellogg, which first announced Incogmeato in early September, isn't the only big food company with a new line of meat substitutes. Nestlé, Tyson, Smithfield and Kroger are also launching their own plant-based products.

Kellogg is also not the first to partner with a restaurant to introduce a new product to consumers. Impossible Foods debuted its plant-based sausage with Little Caesars in May.

The-CNN-Wire™ & © 2019 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.

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