ATLANTA, Ga. (CBS46) -- Real men are wearing pink to increase breast cancer awareness and to raise funds to beat the disease affecting nearly 300,000 men and women each year.

The campaign, Real Men Wear Pink, fueled by the American Cancer Society is working alongside 25 distinguished Atlanta community leaders -- which includes CBS46's very own General Manager Lyle Banks. Each candidate will wear pink throughout the month of October, commit to raising at least $2,500 and bring awareness for the cause through their network and social platforms. 

"Breast cancer affects everyone -- it doesn't matter if you're a man or a woman. That's why I'm stepping up to fight breast cancer with all I have. Since I'm in a position to make a difference within my community, I believe I have an obligation to do so. By raising money and awareness through Real Men Wear Pink, I'm helping to save more lives from breast cancer."

Money raised during the campaign will be used to provide patient support, early detection and prevention care, advance research and more.

"These Metro Atlanta community leaders will make a huge impact and help to save more lives from breast cancer," said Rena Cozart, ACE executive director. "We are grateful to our Real Men Wear Pink participants for lending their voices to this cause and fighting for everyone affected by the disease. Funds raised help ACS save lives from breast cancer through early detection and prevention, innovative breast cancer research, and patient support."

2019 Real Men Wear Pink candidates:

  • Maurice Allen, professional golfer and Guinness World Record holder for longest drive
  • Tyler Averitt, vice chair, Brokerage, Cushman & Wakefield
  • Lyle Banks, vice president and general manager, CBS46 and Peachtree TV
  • Michael Beaty, Jr., vice president, Health Care Advisory, KPMG
  • Nick Cellini, morning show host, 680 and 93.7 FM The Fan
  • Kevin Coventon, partner, Holland & Knight
  • Bill Floor, division manager, manufacturing, RICOH Electronics
  • Kevin Fogle, attorney, Nelson Mullins Riley and Scarborough
  • Rodney Givens, CEI section manager, CERM
  • Josh Goldfarb, vice chair, Brokerage, Cushman & Wakefield
  • Erik Gordon, owner, GCS Consulting
  • Kevin Herron, president, US Automotive, Genuine Parts Company
  • Robert Jansen, MD, chief medical officer, executive vice president, Grady Health System
  • Sid Jones, vice president, Investor Relations, Genuine Parts Company
  • Michael Jones, vice president, Human Resources, RICOH USA
  • Matt Little, senior vice president, McGriff, Seibels & Williams, Inc.
  • Alex McGee, chief of staff and vice president, External Affairs, Kennesaw State University
  • Terry Melvin, general manager, WallyPark
  • Chuck Moeling, CEO, Baxter Planning
  • Marcos Pieras, senior account executive, iHeartMedia
  • Orlando Rosa, program director, mid-day host WBZY 105.3 La Zeta
  • Amari Ruff, founder and CEO, Sudu
  • Bob Trent, customer experience executive, Verizon
  • Tony Vaughn, vice president, Aviation Operations, ABM
  • Andrew Wamberg, regional vice president of Sales, Southeast, Google Cloud
  • Corey White, president, Business System Solutions, Inc.

Last year's candidates raised more than $9.5 million nationally.

To donate, click here.

Copyright 2019 WGCL-TV (Meredith Corporation). All rights reserved.

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(1) comment


'real people' realize that hue isn't gendered nor can a corporation claim exclusive right use of one..

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