ATLANTA (CBS46) — The World Series is set to be a home run for the metro Atlanta economy, and businesses are bracing for the millions it will likely bring in.
"Having a World Series come is a tremendous economic boom. But, winning it will be even greater," said Cobb Chamber CEO Sharon Mason.
Regardless of which team wins the World Series, there will be no strikeout for local companies. In fact, Mason says the area saw a major uptick in shopping and spending as the NLCS began last week.
"We really saw it throughout the county and the region, people going to restaurants to watch the Braves, cheer them on and support local small businesses."
Although local leaders do not yet have an official estimate of the possible revenue, Mason expects a home run.
"We'll be able to determine with our partners from Cobb Travel and Tourism once all the games are finalized," she explained. "There's a lot that goes into tabulating that but we'll be able to determine that soon. We know the impact is tremendous."
Adding, "I imagine every hotel room will be sold out."
The travel website Booking.com shows just how quickly the hospitality industry is feeling the surge in customers. Some rooms show they're nearly gone, others have weekend rates at more than $500.
However, Cobb Chamber data shows 'the Braves effect' ripples much further than this week alone. In a recent fiscal study, the agency was able to find, since the team began playing at Truist Park, the games generated $18 million for the area.
Money that Mason explained was able to go to the school system thanks to the penny sales tax, along with money to the county's SPLOST projects.
"There's so much excitement. They're an electrifying team that people are really getting behind, especially coming out of the pandemic."
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