(Meredith) -- As customers waited in line to try the new chicken sandwich at Popeyes, one North Carolina teen saw it as the perfect opportunity to register people to vote.
David Ledbetter, 17, stood outside the Charlotte restaurant on Saturday with a small group of volunteers to encourage other people in their community to get involved with local politics, WCNC reported.
"I decided to register people to vote after I saw there was a lack of young people politically involved," Ledbetter told the station. "I believe that it is our duty to vote as American citizens, and it would be wrong not to exercise our political voice."
In total, the high school senior said he helped register 16 people to vote over the weekend. He said many of the customers he spoke to were already registered voters.
Popeyes created a social media frenzy last week with the launch of its new crispy chicken sandwich. The restaurant chain even went toe-to-toe with Chick-fil-A and Wendy's on Twitter, causing #ChickenWars to trend on the social media site.
Chicken. Brioche. Pickles. New. Sandwich. Popeyes. Nationwide. So. Good. Forgot. How. Speak. In. Complete. Sandwiches. I mean, sentences. pic.twitter.com/14kXBv4jJw— Popeyes Chicken (@PopeyesChicken) August 12, 2019
Thousands of fans joined in on the Twitter feud and created even more buzz around the new menu item. In fact, there was so much hype, some restaurants reported being sold out of the sandwich.
According to a report from Apex Marketing Group, Popeyes received an estimated $23 million in equivalent ad value within 11 days -- thanks to all that hype.